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Commonly Used Social Media Platforms

There are a wide variety of social media tools that can be useful to employers for promoting health and safety. Selection will depend on employee’s interests and the organization’s culture. A few of the most popular are highlighted here with links and tips for creating professional accounts.

Facebook: Largest social networking site that offers a variety of uses including informational updates, photo/video sharing, promoting events, invitations, interactive quizzes and challenges. Learn more and create a professional Facebook account here. View an archived webcast from the CDC National Prevention Information Network (NPIN) to learn basic information, tips and hints on how to use Facebook to meet your needs.

Twitter: Microblogging platform used to share news and alert others to what is going on in the moment. Text-based posts up to 140 characters enable people to “follow” updates and track real-time information about topical health issues. Join Twitter as a Business here. View an archived webcast from the CDC National Prevention Information Network (NPIN) to learn basic information, tips and hints on how to use Twitter to meet your needs.

LinkedIn: Professional networking site and business-relationship connection tool. Provides opportunities for leaders and wellness champions to learn and share from each other and offers the ability to create and participate in groups. Join for free here. View an archived webcast from the CDC National Prevention Information Network (NPIN) to learn basic information, tips and hints on how to use LinkedIn to meet your needs.

Pinterest: Virtual bulletin board for organizing, saving and sharing theme-based image collections about interests, hobbies and events. Common boards include healthy recipes, fitness, motivational quotes, research, and infographics. Join Pinterest as a Business/Employer at http://business.pinterest.com/. View an archived webcast from the CDC National Prevention Information Network (NPIN) to learn basic information, tips and hints on how to use Pinterest to meet your needs.

Blogs: Online journal where a writer or group of writers’ can write their own written experiences or present research. Often includes images and links to other websites.

YouTube: Video-sharing website where user-generated videos can be uploaded, viewed and shared. Includes short original videos and educational videos. View an archived webcast from the CDC National Prevention Information Network (NPIN) to learn basic information, tips and hints on how to use YouTube to meet your needs.

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